17 Ways to Market Your Product Online

17 Ways to Market Your Product Online

You have it going on. You developed a winning product or service and you are ready to take it to the market. You know you have to market your product. A product might be the greatest thing since Post-It Notes, but if nobody knows about it, you will not make any money. Now is the time to launch. In this post, we will share with you 17- ideas that are proven to work. These plans will help you get your product on the market and keep it there. Utilize some of the plans and test them. Over time, you will incorporate many of the marketing plans into your campaign.

  • 1

    E-Mail -When a customer checks out your website, you want to capture their email address. The easiest way to get that address is to offer them something if they subscribe. You can give them a new customer discount. You can offer your subscribers post-sale events. Finally, watch the shopping cart. If someone has left something in their cart, they were interested in it. For whatever reason, they did not complete the sale. Use email to address their concern.

  • 2

    Get on the gift list - Around the holidays, gift lists are a very important marketing plan. If your product is unique or if it is something you think would make a good gift, you need to be on that list. Reach out to the author of the gift list and ask them to add your product. It is easier than you think. Having a great list will get them more hits.

  • 3

    Affiliate Program - This is a great marketing tool, especially if you have limited resources to spend on advertising. You create unique URL for each person promoting your product. They can list the URL on their blog, message boards, social media, and others. When someone connects to you through their unique URL and makes a purchase, you pay them an agreed amount. You only pay them for their sales.

  • 4

    Influencers- There was a time when landing your product in the paper was a great thing. Do a search on products in your field. Find bloggers that have a decent following and a good reputation. Offer them a free sample in exchange for a review on their site.

  • 5

    Periscope - Periscope is a new social media site that seems to have marketing promise. Once you sign-up you can show videos, “how to” instructions. Go live with a Q&A session.

  • 6

    Facebook Groups- Facebook is more than a place where people can make-up their picture-perfect lives. Check out the Facebook Groups. Find groups that are in your industry or an industry that is somehow connected to your industry. Join the group and let people get to know you and your product.

  • 7

    Linkedin- Linkedin is more than social media. This is the place where business people meet other business people. You pick up tips, meet people, make connections, and grow your product. Remember, you are also going to be reached out to from other businesses.

  • 8

    Pinterest- There is nothing you cannot find on Pinterest. People head to Pinterest for craft idea, recipes, and everything from motor oil to poison ivy. Create some great content and watch your page bring you customers.

  • 9

    Your website- Content is king. You may have a great website, but if you do not update it, keep adding things that will interest your customers, people will stop coming to it. Your content does not have to always be about you. Feature some other products that you recommend. Work up a great Q&A section.

  • 1

    E-Mail -When a customer checks out your website, you want to capture their email address. The easiest way to get that address is to offer them something if they subscribe. You can give them a new customer discount. You can offer your subscribers post-sale events. Finally, watch the shopping cart. If someone has left something in their cart, they were interested in it. For whatever reason, they did not complete the sale. Use email to address their concern.

  • 2

    Get on the gift list - Around the holidays, gift lists are a very important marketing plan. If your product is unique or if it is something you think would make a good gift, you need to be on that list. Reach out to the author of the gift list and ask them to add your product. It is easier than you think. Having a great list will get them more hits.

  • 3

    Affiliate Program - This is a great marketing tool, especially if you have limited resources to spend on advertising. You create unique URL for each person promoting your product. They can list the URL on their blog, message boards, social media, and others. When someone connects to you through their unique URL and makes a purchase, you pay them an agreed amount. You only pay them for their sales.

  • 4

    Influencers- There was a time when landing your product in the paper was a great thing. Do a search on products in your field. Find bloggers that have a decent following and a good reputation. Offer them a free sample in exchange for a review on their site.

  • 5

    Periscope - Periscope is a new social media site that seems to have marketing promise. Once you sign-up you can show videos, “how to” instructions. Go live with a Q&A session.

  • 6

    Facebook Groups- Facebook is more than a place where people can make-up their picture-perfect lives. Check out the Facebook Groups. Find groups that are in your industry or an industry that is somehow connected to your industry. Join the group and let people get to know you and your product.

  • 7

    Linkedin- Linkedin is more than social media. This is the place where business people meet other business people. You pick up tips, meet people, make connections, and grow your product. Remember, you are also going to be reached out to from other businesses.

  • 8

    Pinterest- There is nothing you cannot find on Pinterest. People head to Pinterest for craft idea, recipes, and everything from motor oil to poison ivy. Create some great content and watch your page bring you customers.

  • 9

    Your website- Content is king. You may have a great website, but if you do not update it, keep adding things that will interest your customers, people will stop coming to it. Your content does not have to always be about you. Feature some other products that you recommend. Work up a great Q&A section.

  • 10

    YouTube- YouTube is your best friend. Make videos that are keyed down. Make the viewer think you are talking directly to them. If people like your personality on YouTube, they will follow you. Add a link to your YouTube videos to your website.

  • 11

    Great coupons- There are are some great coupons on the internet. They are not blasted to everyone, but people who search for them will find some awesome deals. You can check out the deals and you can purchase them online as well.

  • 12

    Facebook Custom Audiences- Facebook has billions of connections. People like Facebook. Now you can take your customer list and create a custom list of your current clients. This allows you to customize your Facebook advertising and focus the light on your target audience.

  • 13

    Search Engine Optimization- Take the time to learn SEO usage. Google will hit on certain words. They will check your site for spam. This is due to people who discover an SEO word and use it to death. They put it in sentences that don’t make sense. Use SEO with respect. Learn the rules (Google it) and it will bring you to the top of the search engine hits and that is a major plus.

  • 14

    Referral Marketing- Referral marketing was around way before the internet. This is when a customer or client tells someone else about your product. You are already targeting blog writers and affiliate markets. So kick it up a notch. Figure out a way to reward people that advertise for you.

  • 15

    Reddit Advertising -Ok, to be honest Reddit is not the biggest and best. But, it is a way to advertise that is cheap and still reaches a good number of customers. Sometimes the least used platform can make you a lot of money.

  • 16

    Instagram - Instagram is great. It is a place you can run a shop in small bits. Instagram has over 400 million subscribers. Look around on Instagram and see how it works and then jump in.

  • 17

    Uncrate- Uncrate is a product curation website. They have a huge following and their followers are loyal. The people who use Uncrate want to see really cool stuff. If you make really good stuff, you should try to get on Uncrate. It is not easy. You may not make it the first time. But, it is worth striving for.



  • 10

    YouTube- YouTube is your best friend. Make videos that are keyed down. Make the viewer think you are talking directly to them. If people like your personality on YouTube, they will follow you. Add a link to your YouTube videos to your website.

  • 11

    Great coupons- There are are some great coupons on the internet. They are not blasted to everyone, but people who search for them will find some awesome deals. You can check out the deals and you can purchase them online as well.

  • 12

    Facebook Custom Audiences- Facebook has billions of connections. People like Facebook. Now you can take your customer list and create a custom list of your current clients. This allows you to customize your Facebook advertising and focus the light on your target audience.

  • 13

    Search Engine Optimization- Take the time to learn SEO usage. Google will hit on certain words. They will check your site for spam. This is due to people who discover an SEO word and use it to death. They put it in sentences that don’t make sense. Use SEO with respect. Learn the rules (Google it) and it will bring you to the top of the search engine hits and that is a major plus.

  • 14

    Referral Marketing- Referral marketing was around way before the internet. This is when a customer or client tells someone else about your product. You are already targeting blog writers and affiliate markets. So kick it up a notch. Figure out a way to reward people that advertise for you.

  • 15

    Reddit Advertising -Ok, to be honest Reddit is not the biggest and best. But, it is a way to advertise that is cheap and still reaches a good number of customers. Sometimes the least used platform can make you a lot of money.

  • 16

    Instagram - Instagram is great. It is a place you can run a shop in small bits. Instagram has over 400 million subscribers. Look around on Instagram and see how it works and then jump in.

  • 17

    Uncrate- Uncrate is a product curation website. They have a huge following and their followers are loyal. The people who use Uncrate want to see really cool stuff. If you make really good stuff, you should try to get on Uncrate. It is not easy. You may not make it the first time. But, it is worth striving for.



See all bright ideas

COMMENTS

No comment

Comment

No comment

Show Buttons
Hide Buttons